Different brands offer different thing. Flavor: Al Fahker, Tangiers, Fantasia and Nakhla Some brands have perks, also look at lines, like most mizo Nakhla, yuum... I'm not a fan of Fusion, but I do enjoy their Blackberry. And I refuse to buy anything from Starbuzz 'cept Blue Mist and Tangerine Dream, it all smells so good and strong, but once smoked, a lot of their flavors are weak.