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Lounge Promotions!


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Last week I met with a colleague of mine and we discussed all sorts of ways to promote my new lounge. We settled on a couple of Ideas:
First off we will be kicking off our grand opening by having a grand opening carnival with live music, a hotdog vendor, & jugglers. Anything goes as long as it gets people through the door. We'll even have breakdancers!
In november we will have a "Snuff Celebration" a big party with free nasal snuff for everyone, again anything goes. If you've never realy experienced nasal snuff I'll have you know that it can be quite the party as long as you keep sniffing it.
& last but not least (actualy this one is my favorite) Sometime next year we will throw a day long "Iowa's First National Lord of the Rings Fair.) & sell churchwarden pipes to all the happy hobbits in the shire. That's right, just like the one in NY!
Also, every weekend & sometimes during the week we will hit the pavement ourselves to circulate thousands of flyers advertising our shop, our hookahs, our promos, and our fine selection of tobaccos which includes exotic cigarettes such as Du Mauriers, Export A's, Dunhills, Players, & more.
There is already quite the buzz all around town about my tobacco shop going in downtown. I would love to invite you all to LOTR day & if anyone shows up I may have to make it "LOTR WEEK" because this event is on! Edited by MAJIKVEGGIE
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Talk to a lawyer. Using anything specific from LotR may be trademarkd and or under copyright and you could land yourself in big trouble using the name. Also, free tobacco - check with your local laws on that. Considering the taxation of tobacco and current regulation of tobacco, it may not be legal for the store to give away tobacco since the state isn't getting a cut of the taxes. Just check it out before you go doing something that can get you in hot water.

I would consider a membership club, which gives a discount off of smoking a bowl or buying tobacco. That keeps your 'regulars' happy.

Personally, I think a carnival is kinda defeating the purpose. While it does advertise the event, one of the things about hookah is that it's relaxing and very chill atmosphere - jugglers are the exact opposite.

If you can get belly dancers in - have free belly dancer lessons for the ladies. Brings people in and their boyfriends can sit and smoke while the ladies are learning.

Engage anyone and everyone you can in the proper use of Hookah and trying to fight the reputation of NHT and Hookah. Getting people to learn and understand is better long term than using NHT as a way of getting people in and buying expensive water pipes. Let the dopers who want cheapo plastic doohickeys go to the head shop.

Instead of charging extra for people - have a 'group night' where there's no added charges for bringing extras. That way people feel free to come in larger groups because they don't have to pay extra for each person.

Consider all sorts of 'ladies night' promotions. Getting hot chicks in your lounge will get more dudes in the lounge.

Give stuff away. Nothing gathers a crowd like free crap. Give away a cheap hookah once in a while, etc.

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QUOTE (jezter6 @ Jun 23 2008, 09:48 AM) <{POST_SNAPBACK}>
Talk to a lawyer. Using anything specific from LotR may be trademarkd and or under copyright and you could land yourself in big trouble using the name. Also, free tobacco - check with your local laws on that. Considering the taxation of tobacco and current regulation of tobacco, it may not be legal for the store to give away tobacco since the state isn't getting a cut of the taxes. Just check it out before you go doing something that can get you in hot water.



Thanks for the advice. Edited by MAJIKVEGGIE
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+1

personally, passing by a new hookah lounge that had a carnival going on, i wouldn't even enter..
and stay away from snuff.. even though some people like it, generally , it's passé , and people will associate it with drugs

focus on the hookah, the different types of flavours , etc.., the culture, the music.. belly dancers is a great idea..
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how far are you from sioux city??? if you arent to far i would definately go but yeah drop the carnival crap that was like elementary school crap i would do like a ladies night, and then maybe get like a local radio station to come down and broadcast at the grand opening
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QUOTE (voski @ Jun 23 2008, 11:00 AM) <{POST_SNAPBACK}>
go to nearby college. Set up hookahs on campus. Smoke, hand out flyers, and offer hits. Make money


Its banned on alot of college campuses because its considered contraban. If so the hookah gets taken away and a long a lengthy process of talking to different people begins.

-SS
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As strange as it may sounds the best draw I ever heard was lounges and clubs that threw pajama/lingerie nights. Seems to work like a charm. Anyone who shows up in nightwear gets a discount or whatever. Brings people in in droves it seems. And it's fun..... Nothing like smoking hookah in your lingerie or better still jammies and bunny slippers!

'Rani
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QUOTE (BohoWildChild @ Jun 23 2008, 08:42 PM) <{POST_SNAPBACK}>
As strange as it may sounds the best draw I ever heard was lounges and clubs that threw pajama/lingerie nights. Seems to work like a charm. Anyone who shows up in nightwear gets a discount or whatever. Brings people in in droves it seems. And it's fun..... Nothing like smoking hookah in your lingerie or better still jammies and bunny slippers!

'Rani


We have documentation that Neal does/did that. Now that was a charlie foxtrot if I ever saw one.
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QUOTE (NickReppinThe909 @ Jun 23 2008, 02:09 PM) <{POST_SNAPBACK}>
pay for my flight out and i'll be a the live DJ


Nick, what kind of music do you spin?
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